American Apparel was initially celebrated for its provocative advertising and message of social change. Then the unpredictability of its founder imploded the iconic company. This is the story of the brand -- good, bad, and ugly -- as told by the people who lived it.Download NowDownload Now
American Apparel embodied a cultural moment in the 2000s. Until its enigmatic founder became a liability.
Those closest to Dov Charney give insight into the man behind the iconic brand.
Former American Apparel employees discuss the unconventional ways Dov would motivate his young employees.